The project brief was to expand the myth, magic, and storytelling, online bookstore 'Seadog' within the team I chose the merchandise category. 

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My team and I designed a physical and a pop-up bookshop for SEADOG books. SEADOG is currently an online bookshop only but has ambitions to have both a physical and a popup bookshop with a wine bar based in Ramsgate, Kent. I developed and created assets that could expand the SEADOG brand using a variety of platforms including social media, point of purchase, and experiential activity. The main goal was to create a group proposal that included the design of a physical and a pop-up bookshop with activity around the provisional launch date of Nov 9th 2023.